hello amble and ash!

Little Wood Crew


hello 2018!

So, it’s finally here!  A brand new year and with it a brand new home for me too.  I couldn’t be more thrilled with this new space and the first day of 2018 seemed like the perfect time to launch it – new beginnings in lots of ways! 🙂

I started thinking about a rebrand back in the Summer and, as is typical of me nowadays, nothing ever happens too quickly.  I’m becoming much more cautious in my old age, and deliberated for so long over a name change and then over all the details that make up the whole.  I’m so pleased with how it has all turned out though, and Andrew and my lovely friend Sian have had plentiful ten pm email chats about all the finer details.  They are amazing and I can take no credit for any of it.  Very thankful for my little team of tech people who know just how to make my vision a reality!

so, what’s new?

We were really keen for the navigation to be both straightforward and simple to use.  You’ll find my most recent and favourite posts in the top slider, and category buttons where you can easily access content on Interiors, Travel, and Life and Style.  I have so much to share in all of these areas in the coming months.  The map on the side bar keeps note of where we’re checking in from, and the Home Tour section will no doubt be updated as we make changes and finish parts of Little Wood gradually.

I’ve included a shop section now too, which will allow you to browse any recent buys, as well as my ever increasing lust list.  There’s also a little section for gift shopping, inspired by the lovely response to my gift guides in the past.  I’ll be updating these weekly so do check back regularly!

why Amble and Ash?

I think a name change has been imminent for quite a while now, especially as our family life and dynamic changes in these latter years.  I wanted to move away from being so place specific, into a space that could encompass a bit more of my own growth going forward.  There are areas that I’d love to develop in the future and my blog is a portfolio of sorts for that.  Its a way of storing and recording memories, but also a conduit for creativity and developing my own writing and photography style.  I’ve been doing this for almost four years now, and the difference since those early days is crazy.  A fresh start seemed the natural progression, and it was very much now or never!

Amble and Ash came about because of our love of travel (the amble part) and also our strong ties to the ash trees of home (Little Wood is still very much at the heart of everything we do here!)  I loved the sound and the softness of it, and I think it still very much evokes the essence of country living.  I hope so anyway!

what does 2018 have in store?

Who knows really? That’s the exciting part, eh?

I hope many, many more posts and connections with you guys.  I’m continually blown away by how genuinely supportive you are, both here and elsewhere and it’s always the very best part of this all for me.  I was writing and sharing for many years before there were fancy websites and shop sections and slick pictures, and I’d still be doing it if all those things disappeared tomorrow.  Shared experiences, understandings, advice, challenges – these are the things that make blogs and social media such special tools.  They’re not without their disadvantages of course but, on balance, the good always outweighs the negative for me.  The ‘me too’s’, the damp eyes or fire in your belly when something strikes a chord. The things that are said and the things that are known.

We are so much more alike than we are different.

So here’s to another year chums.  Here’s to Amble and Ash and Life at the Little Wood too (what a gal she was!) Here’s to new chapters and fresh starts and the first day in this sparkly new month.

Wishing you the most peaceful and prosperous year ahead. I hope you’ll visit here often.

I’m excited to get started.


Emma x


  1. January 1, 2018 / 11:59 am

    Congrats on amble and ash, it’s a fabulous name! Best of luck with all that goes with it. Happy new year x

  2. January 1, 2018 / 12:11 pm

    Congratulations on all the long hours and hard work that has went into this, it’s perfect in every way! Wishing you, the family and Amble and Ash the very best in 2018!
    Anna xx

  3. Rosie
    January 1, 2018 / 12:23 pm

    This looks fab!! Well done and Happy New Year. You are always such a source of inspiration. X

  4. January 1, 2018 / 1:03 pm

    I love it! Well done lovely xx

  5. January 1, 2018 / 1:36 pm

    I love it so much! Looks amazing and really you! I can’t wait to read more this year 🙂 xx

  6. Sharon
    January 1, 2018 / 1:38 pm

    Love the name Emma, Amble and Ash…… cosy and comfortable- good luck with it all Emma- I shall look forward to reading xx

  7. January 1, 2018 / 1:50 pm

    Love the look of the site Emma and big congrats on all the hard work! 2018 looks to be such an exciting year for you and the family!! Wishing you all the luck with this new venture xx

  8. January 1, 2018 / 2:24 pm

    I love it .. A LOT .. huge congratulations you and your team must so happy … I’ve just be browsing your SHOP with my daughter Phoebe .. we like … actually we love ALL your items … Phoebe did comment that this could (will) be very dangerous for me … (in a good stylish way 🙂 )

    Happy New Year .. here’s to a fabulous 2018 filled with laughter, love and adventure xx

  9. January 1, 2018 / 2:53 pm

    Love the rebrand I am just at the start of rebranding myself. I love your writing Emma and the little glimpses into your life and family. I love your honesty and integrity and look forward to seeing where this new chapter takes you. Hope to see you soon Kim xx

  10. January 1, 2018 / 3:38 pm


    Love the new look and name Amble & Ash, I was looking forward to the big reveal! Hope all your dreams and wishes come through in 2018! Keep up the good work, you’re a great inspiration to us all…

    All things nice…
    All things nice… recently posted…Around my home at ChristmasMy Profile

  11. January 1, 2018 / 4:04 pm


    Congratulations on the new name it isjust so beautiful and suits your blog perfectly. Thankyou all your support in 2017 and in bringing our little community together. Wishing you all positivity happiness and love in 2018

    Laura xx
    Dibney cottage adventures

  12. January 1, 2018 / 4:04 pm


    Congratulations on the new name it isjust so beautiful and suits your blog perfectly. Thankyou all your support in 2017 and in bringing our little community together. Wishing you all positivity happiness and love in 2018

    Laura xx
    Dibney cottage adventures

  13. January 1, 2018 / 6:20 pm

    Oh this is exciting! I love the name and I love how it’s your same beautiful blog but with a shiny new look for a lovely new year. Happy New Year lovely x

  14. January 1, 2018 / 6:23 pm

    Loving the new look and the new name! Was looking forward to this exciting news and it’s fabulous as always! Wishing you every success in this new chapter.
    Happy 2018!
    Christine xx

  15. January 1, 2018 / 7:18 pm

    Love the new look and the name is perfect. Look forward to reading more in 2018!

    Happy New Year xx

  16. Laura
    January 1, 2018 / 8:13 pm

    Love the name Amble & Ash, website looks beautiful, look forward to watching what lies for the year ahead! Happy new year to you and your lovely family xxx

  17. January 1, 2018 / 9:23 pm

    Loving everything about this Emma. Such a brave step, but of course in true Emma style, done so stylishly and seamlessly. Wishing you and A&A the most for 2018 xo

  18. Rebecca
    January 2, 2018 / 8:18 am

    Your website looks beautifull. I love the choice of name, it evokes everything it should. Look forward to your blogs. All the very best xx

  19. January 5, 2018 / 11:34 am

    Amble and Ash is an absolutely beautiful name and the new site looks stunning! I love that all your recent posts are on the slider at the top of the home page, I struggled a little with the previous layout sometimes to find the posts I was looking for.

    I hope you had a wonderful christmas and a happy new year! I can’t wait to see what this year brings for you and your family!
    Hayley The Tiny recently posted…2017: The Year I met my heroMy Profile

  20. Helen
    January 5, 2018 / 6:14 pm

    The new blog looks fab. Well done!

    One technical things though – I follow the blog via Bloglovin and the change over seems to have caused some issues with this. It seems that I’m getting a notification in my Bloglovin feed everytime somebody comments on one of your posts. I don’t think the issue is my end as it didn’t do this when you were blogging as ‘Little Wood’ and isn’t doing it for any of the other blogs I follow. Not sure if anybody else is having the same issue? Is it something you can fix from your end?

    • Emma
      January 5, 2018 / 6:17 pm

      Hi Helen,
      Yes, someone else has let me know about this too! We are looking into it and hoped to get it fixed asap. How annoying for you!
      Thanks so much for letting me know! xx

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